The problem
An emergency center needs to be found the moment someone searches — on Google and on Maps. That means fast pages, clean semantic HTML, and structured data that tells search engines exactly what the business is and where it serves.
What I built
- A fast Astro site with a Payload CMS so the team can edit content without a developer.
- A local-SEO-first information architecture built around the searches that actually bring in patients.
- Full schema markup:
MedicalClinic,LocalBusiness,Physician,FAQPage, andBreadcrumbList.
Outcome
A site structured from the ground up to rank for local intent — the clearest proof point for the kind of local-SEO work I do for clinics, shops, and contractors across Houston.
